Welcome to the 139th insertion of DEMUR®, an analytical series highlighting the intricacies of the artistic world and the minutiae lying within. In this episode, we pop some popcorn, dim the lights, and get cozy, reviewing fashion’s sporadic relationship with the cinematic world and fan-favourite moments.
Since the dawn of film, costume design has been used to immerse viewers in fictitious settings. From stories of bloody murder to opulence and prestige, the character must fit their role, in both expression and exterior. Inviting an audience into a fabricated world is no easy feat, but can be aided with historical accuracy and aesthetics. If done correctly, the visual will not only engage the viewer, but in some instances, can influence trends on a larger scale.
For instance, cult classics like Kids or Mid90s can be held responsible for projecting the baggy, skater look we’ve all become familiar with. Through each, ragged outfits were complete with an abundance of Supreme pieces, oversized denim and obscenely large tees, exemplifying an authentic portrayal of New York and LA youth in their respective eras. Not only did each film embody skate culture, but did so with more reach than ever before, standing the test of time even today despite our ever-discarding pace.
Staying on the East Coast, we’re able to review sitcoms like Seinfeld, breaking down George Contstanza’s irreplicable Gore-Tex puffer jacket or tweed caps. Being New York natives, the cast is frequently seen in Yankee apparel and Nike sneakers, always layering to sell an authentic climate. With such vast viewership, their subtle, laidback style has undeniably impacted the soft-core trends we see today, especially in light of earth tones and evolved minimalism.
Oakley alone has played a major role in films like Spykids and Fightclub, while brands like Supreme continue to draw references from Scarface and Sopranos. But luxury goods aren’t limited to a 3D sphere, demonstrated in cartoons like King of the Hill and The Simpsons x Balenciaga collaboration. As we explore different design avenues, perhaps new stylistic mediums will arise.
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